MAHA and the mythical allure of the lost Golden Age

Since the dawn of civilization health-gurus have sold the idea people were healthier in the past

Dr Alan Levinovitz is professor of religion at James Madison University. His work, like the books Natural and The Gluten Lie explore the rhetorical appeal of ‘natural’ wellness trends. Here, he gives his historical take on MAHA’s appeal.

I’ve seen it before.

I’ve seen people like RFK Jr., and movements like his Make America Healthy Again. I’ve read book…